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For the last 100ish years, the word "communism" has held negative connotations. Even now, saying you're a Communist will quiet the room fast. In 1930s Detroit, being a Communist wasn't necessarily considered a bad thing, though -- at least not for 60,000 black American autoworkers. Sadly, Michigan government has turned back the hands of time and progress by passing an anti-union"right-to-work" bill.
Organizing Ford: Black Detroit Autoworkers, Communism